Black Friday is the first large-scale promotional event planned for half a year since the launch of UnionPay cross-border eMall (SHOP THE WORLD), which has created a great record for UnionPay International. During the Black Friday event, the customer unit price increased by 100% month-on-month, the number of orders increased by 21 times, the average daily UV/PV increased by 18-20 times, and the GMV (total turnover) increased by 40 times.